FOR IMMEDIATE RELEASE
August 28, 2003


Beef O'Brady's High School Football Scoreboard Show kicks off 2003 season in Cocoa

JACKSONVILLE – The 2003 high school football season kicks off this weekend and fans across the state will have an opportunity to hear scores and provide insight of all the games this season on the Beef O'Brady’s High School Football Scoreboard.

The iHigh Florida Road Tour begins this Friday when the Beef O’Brady’s High School Football Scoreboard originates from the Palm Bay-Rockledge game. The store is located at 2301 State Road 524, Suite 175, in Cocoa.

The only statewide high school football call-in program returns on 25 radio stations throughout Florida. For 14 consecutive weeks, the Beef O’Brady’s High School Football Scoreboard will tour the state for the Game-of-the-Week, as part of the iHigh Florida Road Tour. Beef O’Brady’s Family Sports Pubs will also be the presenting sponsor of the Beef O’Brady’s Top 25 -- the only all-classification Top 25 in Florida.

“Beef O’Brady’s has more than 100 Family Sports Pubs and each store is actively involved with schools in their neighborhood,” said Ken Hall, Vice President of Marketing for Family Sports Concepts, Inc., the franchiser of Beef O’Brady’s Family Sports Pubs. “Our new association with the state-wide Beef O’Brady’s High School Football Scoreboard makes perfect sense for our community-oriented family sports concept. We’re excited about our involvement.”

Host Steve Berrey will originate the show each Friday night from 10 p.m. to midnight at a neighborhood Beef O’Brady’s store closest to the game.

“We’re excited about it and look forward to a good working relationship with Beef ‘O’ Brady’s,” said Berrey, entering his 14th season as the host of the show. “It’s going to be interesting to sit and talk with the fans at the game and fans throughout the state.”

The Beef O’Brady’s High School Football Scoreboard will also be broadcast world wide on the web at Florida.iHigh.com. Fans can call in their scores at 1-888-407-2673.

Returning as a sponsor of the tour is the United States Marine Corps. The Marines will be running an interactive display at each game and talking to students and parents about the opportunities to become one of the few -- the proud. Berrey’s daughter is a Marine who just returned from Operation Enduring Freedom in Iraq and Kuwait.

“The Marines are back this year and as a Marine parent, I can tell you that the change is forever,” said Berrey. “My daughter has more confidence and self-esteem.”

Contact:
Michael Ridaught
Florida Property Manager, iHigh, Inc.
(352) 473-3995
michaelr@ihigh.com