FOR IMMEDIATE RELEASE
January 29, 2002


Dodge, FHSAA sign 3-year renewal to corporate sponsorship deal

GAINESVILLE – The Florida High School Activities Association and Dodge have signed a new three-year corporate sponsorship agreement, FHSAA Commissioner Robert W. Hughes announced today.

The agreement stipulates that Dodge will continue to be the “Official Car and/or Truck of the FHSAA,” and will be the “Presenting Sponsor” of the FHSAA Florida Football Finals state championship games and the Dodge Sunshine Cup FHSAA/Floyd E. Lay All-Sports Awards Program through the 2003-04 school year.

“We are extremely excited that our relationship with Dodge will continue,” said Hughes. “The Florida High School Activities Association is extremely grateful for the interest in high school athletics Dodge has shown. Its support has enabled the Association to enhance the services it provides its member schools and the student-athletes who represent them.

“Dodge and the FHSAA both share a commitment to excellence,” Hughes continued. “It’s a natural partnership.”

“Dodge is proud to continue its involvement with the FHSAA,” said a spokesperson for the Florida Dodge Dealers Association. “Being involved in high school athletics has given Dodge an opportunity to gain a presence at the grass-roots level. Families need vehicles to get to and from athletic events. Building equity with the FHSAA has given Dodge an opportunity to gain awareness with families and their young student-athletes.”

PentaMark Worldwide of Atlanta represented Dodge in the contract negotiations. The FHSAA was represented by iHigh Inc. of Lexington, Ky.

The Florida High School Activities Association is the governing body for interscholastic athletic competition in Florida. It has a membership of 698 middle and senior high schools.

Contact:
Jack Watford
Director of Communications, FHSAA
(352) 372-9551 ext. 170
jwatford@fhsaa.org